THE BLOG

megan breukelman

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Photographer's Guide to Pinterest

Learn Pinterest strategies to grow and scale your photography business I’m so excited to share a brand new guide with you! If you’ve ever been curious about how Pinterest can affect your photography business, this is the guide for you. It’s absolutely no-frills learning and gets straight to what you need to do to make […]

The Ultimate Photographer’s Guide to Pinterest

Education

Education

Education

Education

50 Ways to Grow Your Photography Business During Coronavirus

50 Things You Can Do For Your Photography Business During Coronavirus These 50 things you can do for your photography business during coronavirus will help to prepare your business for the flood after this drought. With the COVID-19 limitations preventing wedding photographers, portrait photographers, fashion photographers and more from gathering and getting work done, here […]

50 Ways to Grow Your Photography Business During Coronavirus

Free Resources for Photographers in 2020 Things are really difficult right now, and it’s hard to see the road ahead. The silver lining for photographers is that now we get to work on our marketing and branding efforts. We can prepare for the flood that is going to come after this drought. These are my […]

My Favorite Free Resources for Photographers

Here’s why you should consider having a print portfolio as a wedding photographer, and how it can help you to grow your business.

Do You Need a Print Portfolio as a Wedding Photographer?

When it comes to styled shoots, there’s a lot to understand. Styled shoots can be great for building a portfolio, getting work published, collaborating with fellow vendors, and keeping up your photography practice even in the off-season. But there’s a controversial topic for photographers when it comes to styled shoots. With many styled shoots, photographers are required to pay for tickets. So, should you really buy tickets to a styled shoot?

Is it Worth it to Buy Styled Shoot Tickets?

Education

Styled shoots look like so much fun, don’t they? A bunch of wedding vendors collaborating to make something lovely. They look great for portfolio pieces, work well on Instagram and Pinterest for promotion, and are a perfect way to build connections. But how do you actually get to do a styled shoot? Today we’re diving into the basics of how to plan a styled shoot.

How to Plan a Styled Shoot – Wedding Styled Shoot Tips

Education

Getting published as a wedding photographer opens up a ton of positive possibilities for your business. There are lots of reasons to get published as a wedding photographer, and the only thing it really costs you is time. Getting your work published as a wedding photographer is a low effort and high reward opportunity to expand your business. Learn more about how you can get published as a wedding photographer.

Why You Need to Get Published as a Wedding Photographer

Education

Today’s episode of the Photo Opp Podcast gets into the details of copywriting and brand messaging for photographers. The amazing Ashlyn Carter joins us to talk shop about copywriting for your photography business.

The Photo Opp Podcast – Episode 6: Copywriting for Photographers | Guest: Ashlyn Carter of Ashlyn Writes

Business

There are tons of publishing opportunities out there for wedding photographers. Wedding content is something that is always going to be popular. In the fast-paced digital age, it’s more and more of a requirement of wedding businesses to keep pushing content out. This has created a massive opportunity for photographers to get their work in front of new audiences and generate backlinks and potential leads. Read on about how to get published as a wedding photographer to help grow your business.

How to Get Published as a Wedding Photographer

Business

Today’s episode of the Photo Opp Podcast is getting to the basics of accounting for photographers. We’re chatting with Helena Swyter, co-owner of Sweeter CPA, to get down to the nitty-gritty of photography accounting.

The Photo Opp Podcast – Episode 5: Photography Accounting 101 | Guest: Helena Swyter at Sweeter CPA

Podcast

We recently talked about whether or not photographers should even be doing mini sessions–– and the consensus was a resounding yes. Mini sessions can be great for your business in a variety of ways. But mini sessions only work if you actually have people attend them. So, how do you sell out your mini sessions? Here’s how to sell out your mini sessions.

How to Sell Out Your Mini Sessions

Business

Today’s episode of the Photo Opp Podcast covers SO much exciting stuff, from shooting weddings on film, to prop styling, to diversifying your income as a photographer. Wedding photographer and founder of the Locust Collection, Kate Ignatowski, dives into the nitty-gritty of what it took to start her own business beyond her own photography, and pursuing projects that matter personally.

The Photo Opp Podcast – Episode 4: Film Wedding Photography, Diversifying Income and More | Guest: Kate Ignatowski at Locust Collection

Podcast

How to learn from cold leads in your wedding photography business. Figure out why a lead may have gone cold to improve your wedding photography business.

How Cold Leads Can Help Your Wedding Photography Business

Education

Today’s episode of the Photo Opp Podcast covers making print sales a part of your client experience. Print sales can make a good source of additional income for your business but making it a part of your client experience can make it a consistent and permanent source. We explore how to create a unique client experience around print sales with Karen Clouse at Shootproof.

The Photo Opp Podcast – Episode 3: Making Print Sales a Part of Your Client Experience | Guest: Karen Clouse at Shootproof

Business

Why you should consider adding mini sessions to your photography business. How photographers can earn additional revenue with mini sessions for families.

Should You Do Mini Sessions in Your Photography Business?

Business