Why You Need to Get Published as a Wedding Photographer
Getting published as a wedding photographer opens up a ton of positive possibilities for your business. There are lots of reasons to get published as a wedding photographer, and the only thing it really costs you is time. Getting your work published as a wedding photographer is a low effort and high reward opportunity to expand your business. Learn more about how you can get published as a wedding photographer.
Having publication features is kind of like having a stamp of approval for potential clients. Many photographers choose to feature the logos of places they’ve been published on their ‘About’ page to show that yes, people do like their work! Having publication credits adds just a little more credibility to your business. It may feel like vanity credibility, but as photographers, any extra bit of approval we can get, we should take. Get published as a wedding photographer to add credibility to your brand.
If you have an office, it’s likely that you’re meeting with your potential clients in said office. Having magazines on display that have your work featured in them is super impressive to potential clients. Not only do you have your portfolio work to share, but you can show them wedding work that has been liked so much that it’s been published.
Producing styled shoots is a great step in getting published. Styled shoots are a great collaborative opportunity for wedding vendors to be able to put the best of their skillsets on display. So often when working weddings, the clients are the ones dictating the creative direction. That’s awesome, and we love that! But with styled shoots, it’s great to be able to give creative freedom to your collaborative vendors. They’re a wonderful way to make connections with other vendors who may recommend you for future work as well. Working directly with planners, florists, venues, hair and makeup–– all terrific connections for your wedding photography business.
If you get your client’s wedding published (with their permission), it’s going to make them so happy! Couples love to share published features of their big day. If you’re featuring them in a print publication, they’ll have that tangible memento for the rest of their life! When they’re featured digitally, they can share the link with everyone they know of the coverage of their wedding day. Getting published as a wedding photographer is a great way to make your clients happy.
Getting published is essentially free advertising for your business. If you’re being featured digitally, you’re creating more backlinks to your wedding photography. In a print publication, you’re getting your name in front of tons of potential clients who are flipping through magazines for inspiration. It’s a win-win situation, so why not give getting published as a wedding photographer a try?
Ready to get your wedding photography work published? Check out these tips on how to get published as a wedding photographer to get started.