Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

Luxury Wedding Planning on Oahu's North Shore

Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

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Megan Breukelman

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NYC wedding photographer and photography marketing expert just enjoying this wonderful life.

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Print Marketing Ideas for Photographers

Does your photography business need print marketing materials? These are the best ideas for print marketing for photographers.

Created by potrace 1.15, written by Peter Selinger 2001-2017

Does your photography business need printed materials?

With so many ways to market your photography business digitally, it’s hard to even consider print. Maybe, though, your business should consider print materials in its marketing practice. Here’s why your photography business needs printed materials.

Print is back in

Many businesses are investing in print materials again. Social media marketing is becoming costly for brands. Having something tangible to market your business is coming back into fashion. In some cases, it even costs far less than digital marketing campaigns. Whether it’s mailers, promo cards, business cards–– print is coming back strong.

Make your marketing materials stand out

Print marketing materials are becoming stand-out. In a world where we’re deeply absorbed in our digital lives, a physical item is something we see less and less of. Having the physicality of a tangible promotional item will make your business stand out in your client’s mind.

Give your clients something to refer you with

Sending promotional print materials also gives your clients something to refer you with. Instead of “I’ll send you their website” and never following up, they can give a business card or promo card if they have them handy. Sending your clients a few extra cards for referral purposes is a great way to get your name out there to their network on a real world level.

Keep your business top of mind with seasonal mailers

Sending out seasonal mailers will keep you top of mind with your clients. These can be special rates for recurring clients, promotions for mini-sessions, referral bonus offers, or whatever you think is applicable to the season. Sending clients reminders beyond an email that you exist may spark them to book another session with you.

Use portfolios to make the sale

When it comes to client meetings, having a physical portfolio can help make the sale. Being able to display your work physically in front of them can help sway their feelings. As a wedding photographer, you can show a sample album or portfolio to get them in that mindset. Plus, if you sell albums or prints as part of your offering, this is a wonderful way to seed sales in your client’s mind.

Where to start with print marketing for photographers

A few of my favorite places to start with print materials are Primoprint, VistaPrint and Moo. They both offer an array of options to tailor to your photography marketing needs. VistaPrint offers large quantities for a lower cost, while Moo tends to have higher costs for a bit higher quality. Consider whether you need your print materials in quality or quantity before deciding on your best print option.

Rebecca Ou Photography

"In my extremely busy city (New York!) Megan helped my business rank on Google. She took my site from not even ranking in the top 100 for my main keywords to ranking in the top 10... and top 5! I'm so impressed with Megan's timeliness and skill with marketing for photographers."

"Megan helped me rank well in an extremely saturated market!"

Andra and Brent

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We are beyond happy with how every detail captured our love story."

Tarah and Alex

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We can't stress enough: North Shore are the very best at what they do."

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