Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

Luxury Wedding Planning on Oahu's North Shore

Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

Get Inspired; Explore Our Blog

Megan Breukelman

Business

Education

NYC wedding photographer and photography marketing expert just enjoying this wonderful life.

Meet Megan Breukelman

Newsletter Ideas for Photographers

Building a newsletter as a photographer can be difficult. So, let’s tackle some easy newsletter ideas for photographers to get you started with your email marketing strategy.

Created by potrace 1.15, written by Peter Selinger 2001-2017

Newsletter Ideas for Photographers

You know that building an email list is important for photographers. But that doesn’t make the actual email aspect of it any easier. It can be easy to get stumped on what to say to your audience. What if they get bored? What if they unsubscribe? Let’s tackle some easy newsletter ideas for photographers to get you started with your email marketing strategy.

Share recent portfolio updates

An email newsletter is a great spot to share recent work. Your email subscribers may not be the same people who are checking up on your social channels. Show off your newest available work in a newsletter update. 

Give your audience a quick survey

Get some insight on who is keeping up with your content. Send your audience a quick survey using Typeform or SurveyMonkey to get a little more information. See if they’re also a fellow photographer, a potential client, or someone else interested in your work. 

Related: The best email tools for photographers

Offer them a freebie

Offer your newsletter audience a freebie to keep them interested and subscribed. Some ideas for photographers are to offer a free Lightroom preset, a Photoshop action, or a template. This is also a great way to entice people to join your email list in the first place. Create gated content that others can receive if they subscribe to your newsletter.

Learn the easiest ways for photographers to grow their email list

Send a little how-to tutorial

Sharing is caring! Share your knowledge with a little how-to tutorial. Are you known amongst your followers for a certain style of editing? Help your followers understand a little more about the process behind your style. Once you figure out where your email audience stands, you can segment them to tailor content to them. For fellow photographers, send a how-to! But for potential clients, they may not be as interested.

Provide a special discount

Leading from the last point, provide a special discount to your email subscribers. You can send special discounts to former and potential clients on your services. For fellow photographers, if you sell anything like ebooks or presets, provide a limited-time discount offer.

Tell a little story

Share a little story with your subscribers. Did you have a particularly great photo shoot recently? Maybe share a little bit about how you got one amazing shot. Or, if there’s one hilarious moment from a shoot that you absolutely MUST share, send it out in your newsletter! Keep people informed and entertained with your email content.

Ideas for Photography Newsletters

Photographers can benefit greatly from building out an email list. Sending out a newsletter is a really good way to stay top of mind for your audience. Email is one of the content marketing channels that you have the most control over. When it comes to social media platforms, you can only do so much to work with the algorithms. With email, you can engage your audience in such a direct and strategic way.

Rebecca Ou Photography

"In my extremely busy city (New York!) Megan helped my business rank on Google. She took my site from not even ranking in the top 100 for my main keywords to ranking in the top 10... and top 5! I'm so impressed with Megan's timeliness and skill with marketing for photographers."

"Megan helped me rank well in an extremely saturated market!"

Andra and Brent

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We are beyond happy with how every detail captured our love story."

Tarah and Alex

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We can't stress enough: North Shore are the very best at what they do."

When customizing your design, paste the embed code for your one-of-a-kind Interact quiz here!

What is your bridal style?

Quiz

© Showit Template by With Grace and Gold. Photography by Sourced Co.