Newsletter Ideas for Photographers
You know that building an email list is important for photographers. But that doesn’t make the actual email aspect of it any easier. It can be easy to get stumped on what to say to your audience. What if they get bored? What if they unsubscribe? Let’s tackle some easy newsletter ideas for photographers to get you started with your email marketing strategy.
Share recent portfolio updates
An email newsletter is a great spot to share recent work. Your email subscribers may not be the same people who are checking up on your social channels. Show off your newest available work in a newsletter update.
Give your audience a quick survey
Get some insight on who is keeping up with your content. Send your audience a quick survey using Typeform or SurveyMonkey to get a little more information. See if they’re also a fellow photographer, a potential client, or someone else interested in your work.
Offer them a freebie
Offer your newsletter audience a freebie to keep them interested and subscribed. Some ideas for photographers are to offer a free Lightroom preset, a Photoshop action, or a template. This is also a great way to entice people to join your email list in the first place. Create gated content that others can receive if they subscribe to your newsletter.
Send a little how-to tutorial
Sharing is caring! Share your knowledge with a little how-to tutorial. Are you known amongst your followers for a certain style of editing? Help your followers understand a little more about the process behind your style. Once you figure out where your email audience stands, you can segment them to tailor content to them. For fellow photographers, send a how-to! But for potential clients, they may not be as interested.
Provide a special discount
Leading from the last point, provide a special discount to your email subscribers. You can send special discounts to former and potential clients on your services. For fellow photographers, if you sell anything like ebooks or presets, provide a limited-time discount offer.
Tell a little story
Share a little story with your subscribers. Did you have a particularly great photo shoot recently? Maybe share a little bit about how you got one amazing shot. Or, if there’s one hilarious moment from a shoot that you absolutely MUST share, send it out in your newsletter! Keep people informed and entertained with your email content.
Ideas for Photography Newsletters
Photographers can benefit greatly from building out an email list. Sending out a newsletter is a really good way to stay top of mind for your audience. Email is one of the content marketing channels that you have the most control over. When it comes to social media platforms, you can only do so much to work with the algorithms. With email, you can engage your audience in such a direct and strategic way.